Pepsico Head Office Internal Branding

Wali's Studio was commissioned as the Creative Agency responsible for the Internal Branding of the new PEPSICO’s 6-floor Headquarters in Egypt at Cairo Festival City accommodating over 650 employees in Egypt and Dubai across over 12,000 sqm. We created a complete branding strategy reflecting PepsiCo's true identity, driven by the branding objectives to celebrate PepsiCo's spirit, inspire the visitors with an engaging journey, drive inspiration to the employees, and document Pepsi's achievement over time. Our workscope involved: - crafting a creative story and branding strategy to be applied and integrated with the interior design of the building - completion of 170 design artworks executed across the building - creating a complete wayfinding and signage creative package for the whole project - supervising the production of the project to ensure that our vision comes to life Interior Design Firm : Echelle Architects Photography credit : Essam Arafa

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