emerald | زمرد fragrance.
This project is about capturing the scent of a gemstone. A branding project done for Arabian Oud's new perfume product : 'Zomorod'- Emerald in English. Inspired from the angles, depths, colours and geometry of the raw stone. Also working on a modernisation of a Square Kufic-like hand-lettered logotype in contemporary and minimalist typographical execution.
