Work created at MI7 Cairo - Egypt.
Scope of work : Agency Art-director handling Brand Research | Creative interpretation & Visualization | Art-direction, Branding, Packaging & Design.
Brand : Arabian oud is one of the leading perfume brands in the Gulf. It is the largest fragrance manufacturer and retailer around the world specializing in Oud incense, oriental perfumes and oil perfumes.
Target Group : Khaleeji female consumers is the GCC countries, 18+, upper & middle class. Those who follow their cultural trends.
Creative Concept, Visual Solution & Design Inspiration : Building on the richness & Beauty of Arabian Culture, Islamic Art, Arabic script, Poetry, Calligraphic style, Oriental Legends, myths and charms. Depicting Perfume as close as it gets to the soul. The relationship between perfume and Arab's woman identity.
Output : A series of 2 TVC's, abranding and packaging created for launching 3 new perfumes from Arabian Oud : HAYATEK, FATMA & KALIMAT.
Output : A series of 2 TVC's, abranding and packaging created for launching 3 new perfumes from Arabian Oud : HAYATEK, FATMA & KALIMAT.
HAYATEK BRANDING PROJECT
Director & Creative director : Tarek Montasser.
Arabic Calligrapher : Sameh Ismael Tawfik.
Arabic Calligrapher : Sameh Ismael Tawfik.
TVC 1 : KALIMAT
TVC 2 : FATMA
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